Acc. to @hellierd, $FB paid c. $20m for ENTIRE 3-yr period of "groundbreaking" deal w/ #LaLiga. League certainly prioritizes visibility over short-term monetization. Also tepid demand as Pay-TV ops already spent big on other sports. Don't seem profitable business for MediaPro⬇️ https://t.co/p4zwm8vf9D

— Yannick Ramcke (@yannickramcke) 16. August 2018