Discovery repeatedly said they want to get out of short rights cycles common for first-tier rights in🇪🇺, essentially facing risk of losing rights or significant increase in cost every ~3 yrs. Reason why they won't bid for #Bundesliga, currently paying ~€70m/season, again in '21. https://t.co/KLDdrHO4YS

— Yannick Ramcke (@yannickramcke) 29. November 2018